Build Urus and get 100 million euros
The Lamborghini Urus’ prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country.
According to a report from Bloomberg, Prime Minister Matteo Renzi’s government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That’d be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form oftax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build thecrossover.
The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Montereythe following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off.
Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy’s terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK.